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Shady display
NYC’s Bloomingdale’s has installed six interactive window displays where people can try on sunglasses virtually. The displays have LCD screens that identify the location of a viewer’s eyes and place a...
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Seoul’s sunny sale
Korean company ‘E-mart’ recently placed innovative 3D QR code sculptures throughout the city of Seoul. These smart sculptures could only be scanned between 12-1pm each day – giving consumers access to...
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The world’s most innovative mayo
Hellmann’s Mayonnaise, São Paulo, have created a campaign that offers shoppers bespoke recipes based on the contents of their shopping cart – generating a 44% sales increase in just one month. Their...
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Swedes and smartphones
IKEA recently launched the 62nd version of their annual catalogue – an interactive edition, which allows consumers to access additional content through their smartphones and tablets. The system is...
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Do we ‘surf’ the Internet anymore?
Sat-navs take us exactly where we want to go, but in following the monotone directions, we’re less likely to take that serendipitous wrong turn to discover, say, the perfect country pub. When we began...
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A krush on crowd-sourcing
Crowd-sourcing continues to develop. Krush is an internet start-up that lets brands tap into feedback offered by consumers and fans to predict demand for their upcoming lines. Users can browse for...
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Flipping fashion
This installation for for Issey Miyake was inspired by traditional railway station-style split-flap mechanics. Passers-by at the Elttob Tep Issey Miyake store in Tokyo were presented with a constantly...
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Age is just a number
I was reminded recently that the old adage ‘age confers wisdom’ is still a view that has some support. I’ve never bought that. As someone who knows as many perfectly lovely but basically clueless OAPs...
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A new form of storytelling
Check out these columns in the West Lobby of Cosmopolitan Hotel, Las Vegas. Created with LCD monitors behind a mirror, each column updates in real-time – featuring works of art and moving images. The...
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I can’t concentrate, can you?
I am writing this on an iPad. I could use a notepad and pen but I like not having to write it up later, and I can receive email and text or go and browse the net. ‘Great’ you’d think, right? The thing...
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